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Difference Between Qualitative and Quantitative Research

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❶Save this course for later Don't have time for it all now? The researcher serves as the primary data gathering instrument in Qualitative Research.

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Only measurable data are being gathered and analyzed in quantitative research. Qualitative research focuses on gathering of mainly verbal data rather than measurements.

Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended.

Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research. The researcher serves as the primary data gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research.

Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.

On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys, measurements and other equipment to collect numerical or measurable data. The presentation of data in a Qualitative Research is in the form of words from interviews and images videos or objects such as artifacts. If you are conducting a Qualitative Research what will most likely appear in your discussion are figures in the form of graphs.

However, if you are conducting a Quantitative Research, what will most likely appear in your discussion are tables containing data in the form of numbers and statistics. Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior.

Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method. In Quantitative Research, researchers tend to remain objectively separated from the subject matter.

This is because Quantitative Research is objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry. Qualitative research , Quantitative research. Debates have been ongoing, tackling which method is better than the other.

The reason why this remains unresolved until now is that, each has its own strengths and weaknesses which actually vary depending upon the topic the researcher wants to discuss. If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research. However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research.

Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.

Check out our quiz-page with tests about:. Quantitative and Qualitative Research. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative data collection methods vary using unstructured or semi-structured techniques. Common methods include focus groups, individual interviews, observation or immersion, and diary studies.

The sample size is typically small, and respondents are selected to fulfill a given quota. It is used to quantify attitudes, opinions, behaviors, and other defined variables, and generalize results from a larger sample population. Quantitative research uses measurable data to formulate facts and uncover patterns in research.

Quantitative data collection methods are much more structured; they include various forms of surveys — online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

This would be a quantitative fact. If you then landed on the ground and interviewed some motorbike riders about their thoughts on truck drivers, the notes or recording of those interviews would be qualitative data. They often blur, and you can represent the same data set in both ways.

In its raw form, this would be considered qualitative data. By doing this, you would have turned some unstructured qualitative data into a structured, countable insight. In user research, quantitative data tells you what users did, and qualitative data helps you learn why they did it.

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What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative .

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The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.

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Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews & observations, and reviews of records or documents for numeric information. Qualitative vs Quantitative Research. Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature.

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It’s important to understand the difference between qualitative and quantitative research, especially if you’re new to the field. There’s a common misconception that one is ‘better’ than the other, however qualitative and quantitative . Hi madam Adar!hopeful you might be fine,i read you article on approaches to social research when i was looking on the difference between quantitative and qualitative research approaches basin on social issues,your work is helpful to us,i wish you long life and great success in educational career.