In their intense competition to be heard read and influence impress , we are constantly bombarded with words and more words. Words are fest losing their luster and freshness and the capability to embody delicate and healthy individual meanings and experiences.
Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead to distrust and disaffection among the people. In view of the very sensitive composition of Indian social and communal set-up, it was enjoined upon the press that provocative and sensational headlines be avoided.
The headlines must reflect and justify the matter printed under them news report should be devoid of comments and value judgments; and the language used in the writing the news should be temperate as such as may foster feelings of amity among communities and groups. Old values are under tremendous scrutiny and stress, and time tested relations between individuals and institutions have come under close observation. Consumerism and ostentatious life styles have affected our physico-mental set-up.
No pursuit and profession is free from compulsive control of commercialization of attitude and approach. Even the media has not remained unaffected by this virus of money power over moral power. Every time the social ethos and its harmonious canvas come un threat due to excessive zeal or greed, the effectiveness of the media making people aware of their rights and duties is reduced.
If an obsessive craze for pelf and power is deplorable, commercialization of media lea to negation of its social objectives and obligations is equally fraught dangerous dimensions.
In some cases, professionalism in journalism to sensationalism that results in improvement in packaging of news features, leading to superficial presentation. This change from social se to commercialization has led to deterioration in public life.
If at one end of the socio-political spectrum, the print media at the bridge between the people and the government, at the other should conduct itself as the watch-dog, without being judgmental in reporting.
Having emerged as the strongest pillar of the democracy world over, media enjoys a unique place and privilege in society. Both national and regional newspapers can help restore confidence in the folk by ensuring the flow of desirable information to them.
Without' the mouth - piece or His Master's Voice, the journalists ought to be express themselves within the parameters and paradigms of professional training and ethics. Mass media also helps making information available anywhere in the world. Definition of mass media: The means of communicating news and information is termed as mass media.
Mass media is classified in two categories. Print media include newspaper, magazines, journals and other printed materials. Importance of mass media: Media play the role of bridge between government and general people in times of different national need. Media do not simply provide people with information, news and ideas but also raise various issue on socio-econo-political matters. They also form consciousness and public opinions in different problems and issues.
Various formats of programmes like talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published. Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them. Today right to information is recognized as one of of the fundamental rights of people and media ensure this right. Influence of mass media:
Research goes to show that today's media plays a significant role in shaping children's lives. The mass media triggers children's minds and habits in numerous ways. Parents used to only have to worry about the effects of television on their children.
The Influence of the Media on American Culture - The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live.
The literature on the influence of media on teenagers is vast and most of them have focused on the negative impacts. They seem to advance the view that the way youth react to situations, or their mode of thinking is wholly based on the effect of the media, particularly television and movies, music, videogames, and the internet. Analyses of media in modern and post-modern societies have concluded that media are the society’s storytellers, repeatedly confirming and modifying the society’s image of itself (Anderson, ; Condor, , Fairclough, ; Hall, ).
Essay on Mass Media Influence. Mass Media Influence In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead .