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Examples of Marketing Research Problems

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❶Poor Survey Design Organizations use marketing research to find out what customers think and what they want. It could be an interesting area of research, which nobody else has fully explored.

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Structuring the Research Problem

Bandura believed that higher levels of violent adult role models on television, was a contributor to this rise. This was expanded into a hypothesis , and operationalization of the variables, and scientific measurement scale , led to a robust experimental design. Check out our quiz-page with tests about:. Martyn Shuttleworth Oct 2, Defining a Research Problem.

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Don't have time for it all now? No problem, save it as a course and come back to it later. Login Sign Up Privacy Policy. Share this page on your website: This article is a part of the guide: Select from one of the other courses available: Don't miss these related articles:. Check out our quiz-page with tests about: Preparing a perfect marketing research report depends on the research problem statement. The more clear and comprehensible your problem statement is, the more focused and directed your study will be.

So how can you write the perfect marketing study statement of problem? In simple words, it is to determine the preferences and buying behavior of the customers and to study whether a particular product or service will be profitably sold or not. The problem statement defines specific and distinct objectives behind conducting the study. Your research hypothesis, methodology, conclusion and recommendations all depends on the problem statement.

It is important to give a little background of the problem in the problem statement to make the reader aware of the depth and history of the issue. This will provide a basis for clear and better understanding of the issue. This is the main part of your problem statement. This is where you introduce your issue to the viewers. In this part, you give a brief and concise overview of the problem and define specifically what the problem is and why and when is it occurring?

Tips If you are having trouble writing this part of the problem statement, simply go about answering these following questions in the below mentioned sequence in one sentence answers.

This is the most important part after the problem definition. This is where you will be informing your readers why you have chosen this topic for research and present valid rationalizations for it. There are basically two types of data that is used for research, primary and secondary data. This is why you need to streamline it. How do you do this? Well, you need to talk with those who are experts in marketing. These include marketing specialist, field personnel who are experienced in data collection, marketing data analysts and such focus groups.

Before you state the marketing research problem, you also need to observe and establish the effects of the problem in the entire marketing process. The marketing research problem guides the entire research process. It is important in determining the working hypothesis.

With the hypothesis and the research problem, you are able to outline what is to be achieved after the research which is commonly referred to as the objectives in the research world.

The nature of the problem then determines the methodology which is suitable for effective collection of data. The data collected is then what is used to suggest the strategies to be adopted in solving the marketing research problem, but of course after data analysis. The problem therefore dictates the entire research process. The benefits after the marketing research problem is solved vary; this is in the direct sense.


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• Defining the marketing research problem sets the course of the entire project. 7 7. Importance of Defining the Problem • Problem definition involves stating the general marketing research problem and identifying its specific components.

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The marketing research problem guides the entire research process. It is important in determining the working hypothesis. With the hypothesis and the research problem, you are able to outline what is to be achieved after the research which is commonly referred to as the objectives in the research world.

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A research approach is an important part of the marketing research plan that helps to find relevant data and information and helps to convert information and data into numeric form so that it is easy to develop the marketing plan (Jackson ). One marketing research problem relates to how the survey is offered to the target population. Marketers design a survey that many customers choose not to respond to. They look at reasons why.

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2 Marketing Research Problem Broad Statement Specific Components Defining Research Problem (cont’d) Now what? Step 1: Problem Definition Management Decision Problem. The five-page document provides space for recording the decision problem, the exploratory research summary, hypotheses, and potential research problems.