Skip Nav

Marketing Mix Essay

Popular Topics

❶New texts are checked for plagiarism and verified by professional proofreaders before being sent to customers. Registered Data Controller No:

Let the figures speak for themselves

24 Marketing essay topics we’ve covered recently
How to cite this page
Not what you're looking for?

Phillips should adjust the basic price to accommodate different target consumer. Selling at a lower price to these organizations allows them to pass on the price advantage to the students, who normally do not have a great deal of spendable income left to spend. Product-form pricing is an example of third-degree price discrimination. Of course, different prices go along with different models. However, Phillips can use product-form pricing to increase its profit margin.

Phillips can ask a higher price for an "eBLOCK" with new features as this product will probably attract different consumers. The price will lie higher than the cost incurred in adding new features, as previously explained. Nonetheless, these presumed wealthier consumers are more willing and able to buy the eBLOCK given the higher prices. Phillips can also give student discounts by means of logging onto a site such as SURFsport.

This is a web shop where students and employees of universities and HBO colleges can get official software and other ICT-products at a very low price. Students can make use of this simple ordering system as it allows them to get a discount and home delivery. This will also makes the university, HBO College or student associations pass on their price advantage to students.

If they don't, students will not buy them at these organizations and thus they will be left with extra eBLOCK's. When new students apply to these organizations, they can be informed about the eBLOCK and asked if they opt to buy one. Phillips can organize an information day for all the universities and HBO colleges to introduce them to their new product.

This will allow students to get to know the product and its functions, and word of mouth advertising could take place. Once Phillips expands into a more developed version of the eBLOCK, it also has to take into consideration that it needs to use different promotional tools to reach its target group. To reach the potential professional users it can make use of business-promotion tools such as presenting the product at conventions and trade shows.

Essay UK - http: If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework that answers your exact question?

There are UK writers just like me on hand, waiting to help you. Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question. First four steps will take you less than 10 minutes.

Shortly after an order is placed, a writer starts working on your assignment. When the job is done, download a newly written Marketing study and feel free to turn it in. Our company provides FREE unlimited revisions to every customer.

Contact your writer directly, tell you need amendments, and our lenient author will adjust the manuscript according to your request.

Our focus is to give you a paper you initially wanted. Rapid turnaround and timely delivery guaranteed. Our company never shares any personal information about customers with third parties.

New texts are checked for plagiarism and verified by professional proofreaders before being sent to customers. Day or night, holiday or day off, our company is ready to help you around-the-clock. In under a minute your question will be addressed. If you have any troubles placing an order, we could do it for you.

Marketing disciplines are numerous and require some serious time to master. Just as you start feeling an avalanche of assignments will whelm you apiece, adjust your college game the smart way. Delegate written homework to Marketing top guns. Five hours is all we need to fulfill a plagiarism-free paper on Marketing or any other subject. Choose a payment option which suits you most and make a completely secure transaction.

We will write a custom essay sample on Marketing Mix specifically for you. Leave your email and we will send you an example after 24 hours If you contact us after hours, we'll get back to you in 24 hours or less.

Product Products are the goods and services that your business provides for sale to your target market. How to cite this page Choose cite format: Pricing , Marketing mix How about make it original? Sorry, but copying text is forbidden on this website.


Main Topics

Privacy Policy

The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (Kotler, Keller, Brady, Goodman, & Hansen, , p. ). The four main marketing mix variables, referred to as the 4Ps of marketing are: product, price, place, and promotion.

Privacy FAQs

Marketing mix distribution is based on the following scheme: wholesalers buy goods from a manufacturer or another wholesaler and sell it using retail or wholesale trade. They tend to use promotion as an element of marketing mix (personal selling, for example) and take measures to stimulate sales.

About Our Ads

Marketing Mix is also known as the Four P's. The Four P's stand for Product, Price, Place, and Promotion. This paper will look at the Marketing Mix by explaining what the Four P's are and show how a business would use the mix to market a product or service. Essay: Essay’s marketing mix Every company has a different technique or way that contributes to their success. For some, it is the way they advertise their .

Cookie Info

Marketing mix is suggested to constitute the four fundamental elements of marketing actions; namely, price, place, product and promotion (McCarthy, ). Together, these elements act as the means to illustrate the strategic position of a . Marketing Mix: Product, Price, Place, Promotion – Essay Sample Home / Essay Examples / Marketing / Marketing Mix: Product, Price, Marketing decisions made by a company when shaping a suitable proposition for the potential .