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Each of the three examples that are found in Tables 3. However, there are obviously times when one sampling method is preferred over the other. The following explanations add some clarification about when to use which method. The most common method of carrying out a poll today is using Random Digit Dialing in which a machine random dials phone numbers. Some polls go even farther and have a machine conduct the interview itself rather than just dialing the number!

Such " robo call polls " can be very biased because they have extremely low response rates most people don't like speaking to a machine and because federal law prevents such calls to cell phones.

Since the people who have landline phone service tend to be older than people who have cell phone service only, another potential source of bias is introduced.

National polling organizations that use random digit dialing in conducting interviewer based polls are very careful to match the number of landline versus cell phones to the population they are trying to survey.

The following sampling methods that are listed in your text are types of non-probability sampling that should be avoided:. Since such non-probability sampling methods are based on human choice rather than random selection, statistical theory cannot explain how they might behave and potential sources of bias are rampant. In your textbook, the two types of non-probability samples listed above are called "sampling disasters.

The article provides great insight into how major polls are conducted. When you are finished reading this article you may want to go to the Gallup Poll Web site, https: It is important to be mindful of margin or error as discussed in this article.

We all need to remember that public opinion on a given topic cannot be appropriately measured with one question that is only asked on one poll. Such results only provide a snapshot at that moment under certain conditions.

The concept of repeating procedures over different conditions and times leads to more valuable and durable results. Within this section of the Gallup article, there is also an error: In 5 of those surveys, the confidence interval would not contain the population percent. Eberly College of Science. Printer-friendly version Sampling Methods can be classified into one of two categories: Sample has a known probability of being selected Non-probability Sampling: Sample does not have known probability of being selected as in convenience or voluntary response surveys Probability Sampling In probability sampling it is possible to both determine which sampling units belong to which sample and the probability that each sample will be selected.

Simple Random Sampling SRS Stratified Sampling Cluster Sampling Systematic Sampling Multistage Sampling in which some of the methods above are combined in stages Of the five methods listed above, students have the most trouble distinguishing between stratified sampling and cluster sampling.

With stratified sampling one should: With cluster sampling one should divide the population into groups clusters. Stratified sampling would be preferred over cluster sampling, particularly if the questions of interest are affected by time zone. For example the percentage of people watching a live sporting event on television might be highly affected by the time zone they are in.

Cluster sampling really works best when there are a reasonable number of clusters relative to the entire population. In this case, selecting 2 clusters from 4 possible clusters really does not provide much advantage over simple random sampling.

Either stratified sampling or cluster sampling could be used. It would depend on what questions are being asked. For instance, consider the question "Do you agree or disagree that you receive adequate attention from the team of doctors at the Sports Medicine Clinic when injured? This list is usually not available for large populations. In cases as such, it is wiser to use other sampling techniques. Check out our quiz-page with tests about:. Retrieved Sep 12, from Explorable.

The text in this article is licensed under the Creative Commons-License Attribution 4. You can use it freely with some kind of link , and we're also okay with people reprinting in publications like books, blogs, newsletters, course-material, papers, wikipedia and presentations with clear attribution.

Don't have time for it all now? No problem, save it as a course and come back to it later. Share this page on your website: This article is a part of the guide: Select from one of the other courses available: Don't miss these related articles:. Check out our quiz-page with tests about: Back to Overview "Sampling".

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The Research Council of Norway.

Simple random sampling (also referred to as random sampling) is the purest and the most straightforward probability sampling strategy. It is also the most popular method for choosing a sample among population for a wide range of purposes. In simple random sampling each .

In this technique, each member of the population has an equal chance of being selected as subject. The entire process of sampling is done in a single step with each subject selected independently of the other members of the population. There are many methods to proceed with simple random sampling.

Simple random sampling is the most basic and common type of sampling method used in quantitative social science research and in scientific research generally. The main benefit of the simple random sample is that each member of the population has an equal chance of being chosen for the study. Simple random sampling is a sampling technique where every item in the population has an even chance and likelihood of being selected in the sample. Here the selection of items completely depends on chance or by probability and therefore this sampling technique is also .

Simple random sampling may also be cumbersome and tedious when sampling from an unusually large target population. In some cases, investigators are interested in research questions specific to subgroups of the population. Simple Random Sampling Lest there be any doubt, we stress that a random sample is not a sample taken in a haphazard way! Simple Random Sampling is random.